UX strategy & optimization

Find and remove friction with research, funnel analysis and test-ready design variants.

What is UX strategy & optimization?

UX strategy starts with finding where people get stuck — in a sign-up flow, a checkout, or a dashboard nobody opens twice.

We audit your funnel, talk to your users, and turn what we learn into design variants your team can test.

What’s included

  • Funnel & friction audits
  • A/B test-ready variants
  • Qualitative research

Often paired with: User research, Usability testing, Landing page, Copywriting.

UX strategy & optimization we’ve delivered

HELOC

Fintech · Digital-first fintech lender

Customize-your-offer screen with line amount and first-draw slider

The problem: HELOCs are confusing

What we did: Plain language, guided steps and smart defaults. Education is built into every screen so borrowers understand exactly what they’re signing up for — without needing a banker.

For users: Borrowers understand exactly what they’re agreeing to before they commit.

100% digital — application to closing

Launched on schedule — then tuned with real borrowers

Read the HELOC case study

Dockline

Logistics · Distribution center operators

Field app screens: arriving trucks, truck check-in and dock occupancy

The problem: The yard can’t trust the schedule

What we did: A yard and dock scheduler — the physical gantt of every dock, every hour — plus a field app that opens on live dock occupancy, queues arriving trucks, checks deliveries in, and captures proof of delivery with photo and signature.

For users: Yard managers know which bay is free without leaving the office, and drivers arrive to a bay that’s actually ready.

12+ in-depth interviews across four operational roles

One system, from dock to delivery

Read the Dockline case study

Spare Music

Music-tech · Spare Music

Royalty splits between collaborators

The problem: No visibility into royalties

What we did: A transparent royalties system: earnings by track, artist and platform, real-time balances and payout timelines, and automatic split payments.

For users: Every artist can see what they’ve earned, who gets what, and when they’ll be paid.

10k+ monthly active users — tens of thousands

A platform artists actually live in

Read the Spare Music case study

How UX strategy & optimization works with us

  1. get the ball rolling: Select the plan that works best for your budget.
  2. set up your tasks: Add as many tasks as you’d like to your design board. We work through them one at a time.
  3. let the designs roll in: Receive completed work within a matter of days.

One flat monthly price from $4,495. See plans.

Questions, answered

What’s included in UX strategy & optimization?

Funnel & friction audits, A/B test-ready variants, Qualitative research. It’s often paired with user research, usability testing, landing page.

Can I see examples of UX strategy & optimization work?

Yes. See HELOC, Dockline and Spare Music on this page, each with a full case study.

How does pricing work?

Every service is part of one flat monthly subscription, with unlimited tasks and unlimited brands. The quarterly plan saves $500 a month with a 3-month commitment.

What if I stop the quarterly plan early?

The quarterly plan is a 3-month commitment, paid monthly or upfront. You can stop early; you just pay back the $500 monthly discount for each month you used. For example, stopping after 2 months means $1,000.

How many tasks do you work on at once?

One at a time. Add as many tasks to your queue as you like; we work on the top one and send updates every 48 hours. When you approve it, the next task starts.

How much gets done in a month?

It depends on the size of each task. Small tasks can be finished in a few days; bigger ones, like a full product flow or a website, are worked through in steps. You set the order of your queue, so the most important work always comes first.

Can I combine services?

Yes. Every service is on the same plan, so your queue can include product design, branding, motion and more. We work through it one task at a time, in the order you choose.

Who will I be working with?

Senior product designers and a senior developer, backed by a curated network of designers and developers.

How many people on my team can use it?

Every plan includes up to 3 users.

How quickly will I hear back?

We reply within one business day of your request.

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